Are you a Christian music artist? Do you want to build a larger audience for your music? In this 5 part series, we will explain our music marketing strategy for exponentially expanding your fanbase.
Build a Website
- You are the owner of the web address (the so-called domain name). Your fans will always be able to find you because that part of the internet will be in your control. If you need to move your website, you take your domain name with you. As long as you keep the same page structure, you can literally lift and shift your website to any other webserver, change a few settings, and your fans can find you and your content without noticing the change.
- You control the experience (the look and feel of the website). You own the design of the website and can design it in any way you want (obviously there are a few best practices to consider). You are in control of the visitor 'experience', without any of the distractions/ads that you get with social media platforms and free webpages on other platforms.
- You can optimize your content with keywords/phrases that indirectly make it easier for people to find your website through the search engines (Google, Bing, etc.). Please don't underestimate the importance of this optimizing. Many artists could reach more potential fans if they would only pay more attention to the content they write and publish on their websites. I have seen announcements on pages of Christian artists moving from the 18th page of Google search findings to the first page, after rewriting the announcement on their website.
- You own the data. Data is much more than the content that you create and post on the website. It is also all of the statistical data about the visitors, including how they reached your website, which search commands were used, how many pages did they view during the visit, is it a first-time visitor, etc..
- Webshop on your own website (optional). There are a number of reasons to have your own webshop. One of the reasons has to do with avoiding commissions to other websites that sell merchandise and other stuff on your behalf. I believe there is even an even more important reason to have your own webshop if you are selling merchandise. Each time you send a visitor to another website, you risk losing the visitor! You are spending a lot of effort getting people to your website, managing the experience, engaging with the visitor... and then you send them to a site that you no longer control... and risk losing them because that site is also trying to keep the visitor and get them to click on other content as well!
- Newsletters (optional). Some visitors/fans like to receive newsletters. Newsletters are a way to keep fans connected. Running a newsletter is not easy. Newsletters need to be attractive (layout), engaging, and may never become an over-kill... flooding someone's mailbox and slowly turning into SPAM. There are third-party services for creating and managing newsletters. Make sure that if you use a third-party service, that it fully integrates with your website. The visitor should never leave your website, nor see the branding of the third-party service.
Post Content Regularly On Your Own Professional Website (Blog)
- Preview an upcoming concert
- Sneek preview of an upcoming release
- Share the story behind a song
- Review a recent show/concert
- Write about your tour
- Share stories about your rehearsals, new ideas that popped up during rehearsals, etc.
- Studio stories
- New gear
- Other bands in your genre
- Be sure to include lots of photos and videos in your blog posts to make it interactive and engaging for your fans!
Be More Than A Musician
Talking About More Than Just Your Music On Your Site
Creating A Platform Related To Your Genre Of Music
Doing these kinds of things will get you in front of people you wouldn’t have otherwise, and allow you to showcase your music to new people who are largely interested in your genre.
That's it for this week. I hope you enjoyed part 2. Next week, in part 3, we focus on the use of social media, especially on how social media works to reinforce your online presence and value to your audience/fanbase.
Have a great week!